Visual Merchandising
Better Visuals. Better Sales
The typical shopper is highly motivated by the visual appeal of products and displays. At Devrew, our specialists know how to set up displays that will draw people in, turning window shoppers into spenders. Stores throughout Canada have already discovered the difference that we can make, and we are looking forward to updating your brick-and-mortar locations through our visual merchandising services.
One of the most important things we do as visual merchandising consultants is to rely on you and your sales team to better under the shoppers that frequent your store. We want to know everything we can about the customer journey and what they expect from a normal shopping trip. This will give us a better idea of ways to improve fixtures, displays, and marketing materials. Once we have built a strategy for your store, we will recommend improving one or more of the areas explained below.
Retail Fixtures & Hardware
The base of any display is the hardware used to create retail fixtures and shelving. While this may not seem important, it is critical to use the right shelving units. This could mean the difference between easy-to-browse merchandise and inconvenient shelving that is inappropriate for the product and annoying to the customer. We can help you find the hardware to fit your needs.
Store Layouts & Interior Design
Similar to the fixtures used in your store, the store layout and product planograms are very important. By using the best layout, your customers will find it easier to locate what they are looking for.
The interior design of your store will also help to showcase the products in the best way possible. It will help make the items easier to find. The professionals on our team can show you how to optimize your space to maximize efficiency.
Displays & Merchandise Styling
Once you have the fixtures and planograms in place, we can show you how to showcase your products. Merchandise styling and presentation will help to draw attention to the items that you want to feature. We can help you set up and place temporary displays, which are sometimes referred to as point-of-purchase (POP) areas. This can include cardboard product displays, moveable sales racks, and more.
Window Merchandising
One of the best ways to literally draw people in off the streets is through the perfect window display. Let our team of experts create something that is sure to get attention!
Staff Training
In addition to assisting with your setup, we can work with your team members to show them planograms and merchandising. By teaching them these things, they can be responsible for the look of your store after we leave.
